Branded in Cinema
Anyone who has (dared to) watch Ra.One will have experienced the lengthy tribute to all the partnering brands which occurs before the movie commences and runs for a good 10 minutes. And as the movie begins to roll, you will find those brands come up in some scene or the other.
Strategic product placement in movies is a doctored move, adopted by many brands worldwide. Whether it’s the beverage that the actors drink during a sexy workout session or the car they drive during an exciting car chase scene, brands pop in wherever they can.
Antrepo Design Industry, who specialise in minimalist art, has designed a series of typographic movie posters which are ‘alternative movie posters about brand integration’, showcasing a list of brands that appear in the specified movie. These posters are limited edition and are made from different materials.
Kill Bill Vol.1, The Matrix Trilogy, The Bourne Ultimatum, The Dark Knight, Iron Man, Ocean’s Eleven, The Da Vinci Code, Cast Away, Fight Club and Pulp Fiction are some of the movies featured on the posters.
Pretty interesting set this is! Have a look!
You can check other works from this company on their website.